Is Your Brand Or Business Failing? Here Are 20 Ways You Can Leverage Social Media To Save It


We live in a time when an online presence can make or break one’s brand or business. In 2023, Forbes declared that digital presence is not a matter of “if” but “when” for businesses. The landscape has changed dramatically and tremendously over the years, and those who don’t keep up will fall off.

If 2024 is the year you want to see your brand or small business succeed, here are 20 ways you can leverage social media not just to save it, but to see it thriving:

Optimize Your Profiles


When it comes to professional branding on social media, your profile serves as your digital business card. Take the time to optimize each aspect, starting with your profile photo. Choose a high-quality, professional-looking image that clearly depicts you. Your bio is another crucial element—craft a concise yet compelling summary that highlights your expertise, experience, and unique value proposition. Incorporate relevant keywords related to your industry or profession to make your profile more discoverable in searches.

Additionally, ensure that your contact information is up-to-date and easily accessible, allowing potential clients or collaborators to reach out to you effortlessly. By presenting a polished and informative profile, you establish credibility and make a strong first impression on anyone who visits your page.

Share Valuable Content


Content is king in the realm of social media branding. Consistently sharing valuable and relevant content positions you as a knowledgeable authority in your field. Consider the interests and pain points of your target audience when curating content—it could be industry insights, how-to guides, case studies, or even personal anecdotes that offer valuable lessons.

Variety is key to maintaining audience engagement, so mix up your content formats, including articles, videos, infographics, or podcasts. Remember to strike a balance between promotional content and content that genuinely educates or entertains your followers. By consistently providing value, you not only attract and retain followers but also build trust and credibility over time.

Engage with Your Audience


Social media is inherently social, so don’t treat it as a one-way broadcast channel. Actively engage with your audience by responding to comments, messages, and mentions promptly. This two-way interaction humanizes your brand and fosters a sense of connection with your audience. Whether it’s answering questions, acknowledging feedback, or simply thanking followers for their support, every interaction contributes to building a loyal community around your brand.

Initiating conversations by asking thought-provoking questions or soliciting opinions can encourage meaningful engagement and spark discussions among your followers. By showing genuine interest in your audience and their concerns, you cultivate stronger relationships and position yourself as approachable and trustworthy.

Network Strategically


Social media offers unparalleled opportunities for expanding your professional network beyond geographical constraints. Take a strategic approach to networking by connecting with individuals who share your interests, work in your industry, or could potentially benefit from your expertise. Personalize connection requests with a brief message explaining why you’d like to connect and how you can provide value to them. Beyond individual connections, explore industry-specific groups or communities where professionals gather to share insights and resources.

Actively participate in group discussions, offer help, and contribute valuable insights to establish your presence and credibility. Networking on social media isn’t just about growing your numbers—it’s about building meaningful relationships that can lead to collaborations, referrals, or career opportunities.

Participate in X (Formerly Twitter) Chats


X chats are dynamic and fast-paced conversations centered around specific topics or hashtags, making them ideal for networking and knowledge-sharing. Research and identify relevant X chats in your industry or areas of interest, and mark your calendar to participate regularly. When joining a chat, introduce yourself briefly and engage with other participants by responding to questions, sharing your insights, and asking follow-up questions.

Use the designated hashtag for the chat in your tweets to ensure visibility and participation. As you contribute valuable input and connect with other participants, you’ll gradually build relationships and expand your X network. Additionally, consider hosting your own X chat on a topic related to your expertise—it’s a great way to position yourself as a thought leader and engage with your audience directly.

Create LinkedIn Articles


LinkedIn’s publishing platform offers a powerful tool for establishing thought leadership and expanding your professional reach. Leverage this feature by writing and publishing articles on topics relevant to your industry, expertise, or areas of interest. When crafting your articles, aim for a balance between informative content and personal insights that showcase your expertise and perspective. Include visuals such as images, graphs, or videos to enhance the readability and engagement of your articles.

Don’t shy away from sharing your experiences, lessons learned, or even failures—it humanizes your brand and makes your content more relatable. Promote your LinkedIn articles across your social media channels to increase visibility and attract a broader audience. As your articles gain traction and engagement, they not only establish you as a credible authority but also drive traffic back to your LinkedIn profile, expanding your professional network in the process.

Utilize Hashtags Wisely


Hashtags are more than just trendy symbols—they’re powerful tools for increasing the discoverability of your social media posts. When incorporating hashtags into your posts, conduct thorough research to identify relevant and popular hashtags within your industry or niche. However, don’t just focus on the most popular ones; consider using a mix of niche-specific and broader hashtags to reach different segments of your target audience.

Make sure to monitor trending hashtags and timely topics to capitalize on current conversations and increase your post’s visibility. Remember to keep the number of hashtags moderate—too many can come across as spammy and dilute the impact of your message. By strategically selecting and using hashtags, you can amplify the reach of your social media content and attract the attention of your ideal audience.

Showcase Your Work or Service

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In today’s visually-driven digital landscape, showcasing your work through platforms like Instagram, Pinterest, or Behance is essential for professional branding. Visual content has a powerful impact and can effectively communicate your skills, creativity, and unique style to potential clients or employers. Take advantage of these platforms to curate a portfolio that highlights your best projects, designs, or creative endeavors. Pay attention to aesthetics and presentation—high-quality images or videos accompanied by compelling captions can significantly enhance the appeal of your work.

Don’t hesitate to share behind-the-scenes glimpses or stories about your creative process to add depth and authenticity to your portfolio. By consistently updating and maintaining your showcase, you not only demonstrate your expertise but also create opportunities for networking and collaboration within your industry.

Attend Virtual Events


Virtual events have become increasingly popular and accessible, offering valuable opportunities for professional networking and learning. Whether it’s a webinar, virtual conference, or networking session, these events provide a platform to connect with professionals from around the world without the constraints of physical location. Before attending a virtual event, familiarize yourself with the agenda and identify sessions or topics that align with your interests or goals.

During the event, actively engage with speakers and participants by sharing your insights, asking questions, and participating in discussions. Utilize social media platforms to join event-specific conversations using designated hashtags, amplifying your presence and connecting with like-minded professionals. Virtual events not only enable you to stay informed about industry trends and best practices but also present opportunities to establish valuable connections and expand your professional network.

Join LinkedIn Groups


LinkedIn groups offer a valuable space for professionals to connect, share insights, and discuss industry-specific topics. Take the time to explore and join groups that align with your interests, expertise, or career goals. Once you’re a member, actively participate in group discussions by sharing valuable content, offering insights, or asking thought-provoking questions. Engage with other group members by commenting on their posts, acknowledging their contributions, and connecting with them individually.

By consistently contributing valuable insights and engaging with fellow members, you establish yourself as a knowledgeable and respected member of the community. This not only enhances your visibility within your industry but also opens doors to potential collaborations, job opportunities, or partnerships.

Create and Share Videos


Video content has become a dominant force in social media, offering unparalleled opportunities for engagement and connection. Platforms like YouTube, TikTok, and LinkedIn provide diverse avenues for sharing your expertise, whether through tutorials, vlogs, or educational content. Embrace the power of storytelling in your videos, allowing your audience to connect with you on a personal level and gain insight into your perspective.

Optimize your videos for each platform’s format and audience preferences, whether it’s short and snappy clips for TikTok or longer, more in-depth content for YouTube. Leverage features like live streaming to interact with your audience in real time, fostering a sense of community and immediacy. By consistently creating and sharing valuable video content, you can enhance your brand presence, establish authority in your niche, and forge deeper connections with your audience.

Offer Free Resources

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Providing free resources is a powerful way to add value to your audience while showcasing your expertise and generosity. Consider creating ebooks, templates, checklists, or toolkits that address common pain points or challenges within your industry. By offering these resources for free, you position yourself as a helpful resource and build goodwill with your audience. Encourage engagement by promoting your free resources across your social media channels and website, inviting your followers to download or access them.

Consider gating some of your free resources behind email sign-ups to grow your subscriber list and nurture leads over time. The act of providing valuable content for free not only fosters trust and loyalty among your audience but also sets the stage for future interactions and conversions.

Host Q&A Sessions


Hosting live Q&A sessions on social media platforms is an effective way to engage with your audience in real time and demonstrate your expertise. Platforms like Instagram Live, Facebook Live, and X Spaces allow you to interact directly with your audience, answering their questions and providing valuable insights on topics relevant to them. Before the session, promote it across your social media channels to generate interest and encourage participation.

During the session, create a welcoming and interactive environment by acknowledging participants, addressing their questions by name, and encouraging follow-up discussion. Be prepared to handle a variety of questions, ranging from industry-specific queries to personal inquiries about your experiences and perspectives. By hosting Q&A sessions regularly, you not only provide valuable content for your audience but also strengthen your relationship with them, positioning yourself as a trusted authority in your field.

Monitor Your Brand Mentions


Maintaining a vigilant eye on your brand mentions across social media platforms is crucial for managing your online reputation and addressing feedback promptly. Utilize monitoring tools like Google Alerts, Mention, or social media listening tools to track mentions of your brand name, products, or key personnel. Set up alerts for both positive and negative mentions to stay informed about conversations surrounding your brand. When you come across positive mentions, take the opportunity to thank and engage with the individuals involved, further fostering positive sentiment.

In the case of negative mentions or feedback, respond promptly and professionally, aiming to resolve issues and demonstrate your commitment to customer satisfaction. By actively monitoring and responding to brand mentions, you not only protect your brand’s reputation but also show your audience that their opinions and feedback are valued and taken seriously.

Collaborate with Influencers


Partnering with influencers or industry experts can significantly amplify your brand’s reach, credibility, and visibility. Identify influencers whose audience aligns with your target demographic and whose values resonate with your brand. Collaborate on mutually beneficial projects such as guest blog posts, co-hosted webinars, or joint social media campaigns. These collaborations allow you to tap into the influencer’s existing audience and leverage their credibility and trust to endorse your brand or products.

Ensure that the collaboration feels authentic and adds value to both your audience and the influencer’s audience. By collaborating with influencers, you not only expand your brand’s reach to new audiences but also benefit from the trust and authority associated with the influencer’s endorsement.

Share User-Generated Content

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User-generated content (UGC) is a powerful tool for building social proof, fostering community, and increasing engagement around your brand. Encourage your audience to create and share content related to your brand, products, or services by running contests, challenges, or hashtag campaigns. Highlight and showcase user-generated content on your social media channels, website, or marketing materials to demonstrate the real-world impact and satisfaction associated with your brand.

Engage with users who create and share UGC by thanking them, resharing their content, and acknowledging their contributions publicly. By actively encouraging and leveraging UGC, you not only amplify your brand’s reach and credibility but also foster a sense of belonging and camaraderie among your audience.

Offer Exclusive Discounts or Promotions

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Providing exclusive discounts or promotions to your social media followers is a powerful way to incentivize engagement and foster loyalty. By offering special deals or early access to new products/services, you make your followers feel valued and appreciated, encouraging them to stay connected with your brand.

These exclusive offers can also drive conversions by providing an additional incentive for followers to make a purchase or take action. When promoting these discounts or promotions, create compelling and visually appealing posts that clearly communicate the value proposition to your audience. Consider running limited-time promotions to create a sense of urgency and encourage immediate action. By consistently rewarding your social media followers with exclusive benefits, you not only strengthen their loyalty but also differentiate your brand and drive business growth.

Leverage LinkedIn Recommendations


LinkedIn recommendations are digital endorsements of your skills and professionalism from colleagues, clients, or supervisors. Requesting and displaying these recommendations on your LinkedIn profile adds credibility and authenticity to your professional brand. Positive recommendations serve as testimonials of your capabilities and character, helping to build trust with potential clients, employers, or collaborators. When requesting recommendations, be specific about the skills or experiences you’d like to be endorsed for, making it easier for the recommender to provide targeted feedback.

Once you receive recommendations, express gratitude to the individuals who took the time to endorse you and consider reciprocating the gesture by endorsing their skills in return. By showcasing a collection of genuine recommendations on your LinkedIn profile, you enhance your credibility and distinguish yourself from other professionals in your field.

Create Polls and Surveys


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Polls and surveys are valuable tools for gathering feedback from your audience, sparking engagement, and gaining insights into their preferences and opinions. Platforms like X, Instagram, and LinkedIn offer features for creating and sharing polls or surveys with your followers. When designing polls or surveys, focus on asking relevant questions that provide actionable insights for your brand. Consider topics related to product preferences, content preferences, or customer satisfaction levels. Promote your polls and surveys across your social media channels to maximize participation and reach.

Once you’ve collected responses, analyze the results to identify patterns, trends, or areas for improvement. By regularly incorporating polls and surveys into your social media strategy, you demonstrate your commitment to understanding and meeting the needs of your audience.

Measure and Analyze Your Results


Monitoring and analyzing social media metrics is essential for evaluating the effectiveness of your branding efforts and refining your strategy. Key performance indicators such as engagement rates, reach, and conversions provide valuable insights into the impact of your content and campaigns. Utilize social media analytics tools or built-in platform analytics to track these metrics and identify trends over time. Pay attention to which types of content resonate most with your audience, as well as the timing and frequency of your posts.

Based on your analysis, adjust your strategy as needed to optimize performance and achieve your branding goals. By adopting a data-driven approach to social media marketing, you can continuously improve your efforts, maximize ROI, and stay ahead of the competition.